A car dealership lives off the coffee served by the salespeople, in addition to the vehicles parked inside. In order to offer customers a unique experience during a consultation or when buying a car, a self-contained concept with brand relevance needs to be created. This can be supported, as with Mercedes-Benz, by espresso cups specially designed for the brand. The design integrates the Austrian landmarks into a landscape graphic and brings the Austria “art edition” to life.